International competition of applied projects «Eurasian Marketing Cup»
Kapustina Larisa Mikhailovna Scientific director of the Competition, Doctor of Economics, Professor, Head of the Department of Marketing and International Management
The international competition of applied projects “Eurasian Marketing Cup” (hereinafter referred to as the Cup) is held by the Federal State Budgetary Educational Institution of Higher Education “Ural State University of Economics” (Ural State University of Economics), the Department of Marketing and International Management in collaboration with the Ural representative office of the Association of Communication Agencies of Russia (AKAR Ural).
The purpose of the Cup: to identify and develop participants’ creative abilities and interest in applied and research activities, develop and realize the intellectual and creative potential of youth, popularize professional activities in the field of marketing, attract scientists and practitioners in relevant fields to work with youth, as well as the formation human resources for research and practical marketing activities.
Participants of the Cup are students, graduate students, young scientists of educational organizations, academic institutions and other interested organizations in Russia and foreign countries under the age of 35 (hereinafter referred to as the Participants). Works prepared by young scientists with an academic degree are not accepted for participation in the Cup.
The Cup is held among individual participants and teams of up to 3 people. There is no registration fee for participation in the Cup.
The number of teams from an organization is not limited.
Competitive projects are presented to the Cup based on cases in the field of marketing activities assigned to participants.
Competition works are carried out in accordance with the technical specifications for cases developed jointly with the Cup Partners and assigned to the participants (teams) by the Organizer in the scope of the first stage of the Cup.
The Cup is held in one category: “Best Applied Project”.
Stages of participation in the Cup:
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Stage |
Term* |
Events |
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1 |
Until March 20 2024
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2 |
Until March 20, 2024 |
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Until April 10, 2024 |
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3 |
April 24 – defense; April 25 – award ceremony |
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*dates may be extended by decision of the EEYF Organizing Committee
The winners and runners-up of the cup are awarded diplomas and cash prizes:
- 1st place - 15 thousand rubles.
- 2nd place - 10 thousand rubles.
- 3rd place - 5 thousand rubles.
Following the results of the Cup, a collection of abstracts of the finalists' works is published in the form of a chapter in the annual collection of materials of the EEYF. The collection of EEYF materials is posted in the RSCI and on the websites of USUE and EEYF
Experts
Coordinators
