International competition of applied projects «Eurasian Marketing Cup»
Kapustina Larisa Mikhailovna The scientific director of the Eurasian Cup in Marketing is Doctor of Economics, Professor
The Eurasian Marketing Competition (hereinafter referred to as "the Competition") is organized by the Ural State University of Economics ("USUE"), the Department of Marketing and International Management, in cooperation with the Ural Office of the Russian Association of Communication Agencies (AKAR-Ural).
The aim of the Competition is to identify and foster participants' creative skills and interest in practical and research-based activities, to develop and realize the intellectual and creative potential of young professionals, to promote professional activities in the field of marketing, to attract scientists and experts from relevant fields to engage with young talent, and to build human resources for both research and practical marketing efforts.
The participants in the Cup are students, graduate students, and young researchers from educational institutions, academic institutions, and other relevant organizations in Russia and abroad, under the age of 35. Works produced by young scholars with academic degrees will not be accepted for participation in the competition.
The event is organized for individual participants and teams consisting of up to three people. There is no entry fee for participating in the competition. The number of teams representing an organization is unlimited.
Projects submitted to the competition are based on cases assigned to participants in the field of marketing. Entries are evaluated in accordance with case specifications developed in collaboration with Cup partners and assigned to participants (teams) by the organizer following the first stage of the competition.
There is only one category for the competition: "Best Applied Project.".
Stages of participation in the Cup:
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Stage |
Term* |
Events |
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1 |
Until March 20th 2025
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The Cup organizer distributes technical tasks for performing applied competitive work by sending tasks to the e-mail addresses of registered individual participants and captains of participating teams |
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2 |
Until March 20, 2025 |
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Within the time limit set by the EEYF Organizing Committee |
- The expert commission determines the Cup finalists, and sends invitations to the finalists to participate in the third stage Publication of the list of finalists on the cup page on the EEYF website |
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3 |
EEYF Days |
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*dates may be extended by decision of the EEYF Organizing Committee
*The deadlines may be extended by decision of the EEYF Organizing Committee
The winners and prize-winners of the cup are awarded with diplomas
and cash prizes.:
- 1st place - 15 thousand rubles.
- 2nd place - 10 thousand rubles .
- 3rd place - 5 thousand rubles.
Following the results of the Cup, a collection of abstracts of the finalists' works is published in the form of a chapter of the annual collection of EEYF materials. The collection of EEYF materials is posted at the RSCI and on the USUE and EEYF websites
Experts
Coordinators
