Olga Vladimirovna Pliska Scientific Director of the direction "Quality as a paradigm of organizational success", Head of the Department of Quality Management and Expertise of Goods and Services at USUE, Candidate of Economic Sciences, Associate Professor 

The international research competition "Quality of the Future: the New Reality of Sustainable Development" has been held for more than 15 years by the Ural State University of Economics with the participation of scientific supervisors and experts from the graduate Department of Quality Management and expertise of goods and services, as well as experts from leading universities of technological and economic profile from all over Russia and from abroad.

The purpose of the contest: to intensify the research work of students of secondary and higher educational institutions, their creative application of knowledge and practical development of skills related to topical issues of ensuring the quality of goods and services at the national and global levels in the context of modern socio – economic realities.

Contest participants: full-time and part-time students of secondary and higher educational institutions, graduate students, young researchers from universities, research institutes, and other interested organizations under the age of 25.

Research projects for the Competition can only be submitted by individual authors.

Research projects are submitted to the Competition in the following areas:

1.  "Quality as a paradigm of organizational success";
2.  "Goods and services: realities and global trends from idea creation to recycling."

Applications for participation in the Competition, competition papers and abstracts are submitted through the registration system of the website. https://eurasia-forum.ru / The deadline for accepting applications is March 20, 2026 (Determined by the order of the Chairman of the EEYF Organizing Committee, Rector of the Ural State University of Economics).

The lists of finalists invited to participate in the final events of the Forum will be published on the contest page after the completion of the preliminary examination of the works.

The final of the competition will be held in the format of defending a scientific report by the finalists in the areas of the Competition on April 23, 2026 from 10:00 to 15:00, awarding the winners and prize-winners on April 24, 2026. 

The winners and prize-winners of each direction of the Competition are awarded with diplomas and cash prizes.

The winners of the Competition, awarded with a Diploma of the 1st degree, are awarded points for individual achievements when applying to study at USUE under master's degree programs (2 points).

Following the results of the final events, it is planned to release a collection of materials from the XVI EEYF, where the abstracts of the finalists of the Competition will be posted.

The collection will be indexed in the RSCI and on the website of the Ural State University of Economicss.